The True Cost of Trade Show Displays
Due to increased competition and the World Wide Web, prices on portable trade show displays have fallen 50 percent or more in the last ten decades. While trade show exhibitors may save a fortune now while buying trade show displays, it’s more important than ever to know about and avoid hidden costs.
There is no point in paying more than you have to or should, either now or down the street. You can set savings mailers or trade series giveways that are personalized with your company name on them. You may set savings. Whatever you do, watch for the hidden costs and save yourself some cash!
Hidden costs show up in 3 areas – an upfront and two-term.
(1) the first purchase
(2) long term shipping expenses
(3) maintenance and updating costs
Knowing these hidden costs is to avoid them when you buy your next trade show display.
Upfront Costs When Buying Trade Show Displays.
In years past, your local screen seller had a monopoly on selling trade show displays, and one could see this at the price. If your town only had one dealer, costs will be higher. But with online and net shopping, trade show displays can be bought by one off the web straight from the producer, and skip the trader and its markup.
Even better, multiple trade show display companies are available on the World Wide Web, and the resulting competition has driven down prices much more.
Trade show display prices have dropped over 50% in the previous ten decades. Due to the World Wide Web, there is a much wider selection of types of trade show displays to choose from.
The regional trade show screen dealer showroom is nonetheless a good spot to find several screen styles and get ideas. Still, unless your dealer is willing to negotiate and provide a fair and reasonable price, I suggest purchasing your next trade show screen online.
Search Google for the phrase “trade show displays”. You may be surprised by the number of trade show display businesses you see (6,280,000 listings in my latest count, but sadly not all of them are trade show display companies!). The resulting competition is a good thing for you.
Some of those trade show display companies you will find on the internet offer you easy online ordering for their screens – no calling a salesman -point, click, and buy. When you buy a trade show display online (or locally for this matter), ascertain the true cost of the screen. Listed here are some points to think about.
Cheap displays tend to be displays that are low quality and should be avoided. Your trade show display is a tool for your trade show to demonstrate achievement, and you don’t wish to be coping with a non-functional or broken display at your show. You don’t want to fray or wobbling display in the history of your trade show booth producing a picture of your organization (first impressions do matter!). Do not buy cheap screens!
OVERPRICED DISPLAYS
Some companies out there sell trade show displays with the same specifications and high quality as others. The great thing about the web is that you can check the specifications and attributes and compare shops to get the best price.
PRODUCT QUALITY
You want to make sure you are obtaining a trade show display that will get the job done. You require more business for your business and a screen that can set you in the trade show, ensuring more booth visitors. You need. Several trade show display companies today offer lifetime guarantees.
COMPANY RELIABILITY
Buy from a trusted trade show display company that can back up its merchandise. Many companies post client testimonials and reviews on their website, which is a. Many businesses offer toll-free 800 numbers, indicating you’ll be able to get in touch with them if you have a problem.
You will probably wish to update your display down the road, and you will need a trusted company should you need to get your trade show display repaired. Make sure you decide on a trade show display company that offers excellent customer support (again, read their client reviews).
ORDER SHIPPING
Some of the biggest hidden costs when buying online can be “shipping and handling”. Some internet companies are notorious for gouging on shipping expenses. You believe you are getting a fantastic deal until you check out and watch that the “Shipping and Handling” charge. Yikes! Some companies will not even reveal to you the shipping cost until you’ve set up an account with them and given them your info.
Luckily, a couple online companies selling trade show displays now take the hidden cost of shipping your purchase from the equation. They provide free ground shipping. It’s hard to conceal any price when it is free. Because of this, if the rest of the factors are basically equivalent, one should go.
Few trade show magicianshow much sending a trade show display from display to show can accumulate. Before you get a new screen, think about how many shows you expect to attend per year, and consider how you plan to acquire your brand new trade show display from show to show. Shipping displays is one of the largest hidden costs in the trade show business, and with high oil prices, it is getting worse.
The industry-standard “portable” trade show screen now is the”pop-up” style trade show display, which was invented about 25 decades ago. It has panels or cloth panels. A pop-up screen for a 10 foot wide booth area generally packs into one shipping instance.
The delivery case when packed will usually weigh about 80 to 89 lbs (weight), but can have a dimensional weight up to 102 pounds. It is used for calculating the shipping charge if one is shipping by air (such as Priority Overnight) and the dimensional weight is higher than the true weight.
Shipping your screen via ground service is economical, but might take a week to escape from the East Coast to the West Shore. If you have a last-minute show, shipping the formerly clarified trade show display from New York to Los Angeles via FedEx Priority Overnight would cost about $474 (March 2019).
Imagine if you did this a couple times per year, the delivery costs would accumulate. You need to get your display to the series and back in the show, too. Should you choose your trade show to display together with you about the plane as luggage when you travel to the show, you will wish to be aware of oversized or obese luggage prices, which airlines have been raising and implementing more vigorously lately.
There are portable alternatives to type trade show displays. 1 alternative is the Signature trade show display from Pinnacle Displays, which is the same size as a classic pop-up trade show display. Still, it packs into a delivery case that’s about both half the shipping weight and half of the dimensional size of a pop-up screen’s shipping case.
The light-weight case can decrease long-term shipping expenses. Other even more mobile alternatives consist of pull-up or projector-screen-type banner stands, even though they might not look as substantial. A person does not wish to go on portability and wind up looking less than a specialist at the show of one.
Before making your purchase, constantly find out the shipping weight and dimensional weight of a trade show display and estimate your long-term shipping prices.
3) Other Long-term Prices For Trade Show Displays (upgrading, maintenance, expanding).
Besides transport, there are three other long-term costs associated with a trade show display that people don’t take into consideration. They are updating your graphics, keeping up the display, and adding to or enlarging the display in the future.
Updating your images
One of the most important facets of your trade show display is having great, attention-grabbing graphics with a transparent message. If your message changes (or your company adds a new product), you’ll want to change some or all your graphics.
Find out upfront from the trade show display company if you can reprinta part of the images or if you need to replace everything and how much it will cost. Some companies charge to replace graphics once they’ve hooked you up with the display.
Maintaining your screen
Trade show displays may be handled from the rush and UPS and FedEx do handle shipments with kid gloves. This is why it’s important to get. You need to find out how you can get your screen repaired if something does not break on it. A few companies remove a lot of the stress of this by providing lifetime warranties on their display frames — a fantastic indicator of a company’s reliable and quality product.
Expanding your trade show display
You may be purchasing a screen for a typical 10-foot by 10-foot booth space, but you should plan for your afternoon, when you may get a 20- or 30-foot wide booth space.
Trade show displays are modular and allow you to add on units seamlessly as your exhibiting requirements increase. If you don’t receive them, make sure you can get them if you want them. It pays to plan.
There are great deals on trade show displays these days, especially if you buy on the internet. You need to make sure to get a screen that can make your booth stand out from the others.
You need to pay what is to get. There is no point in paying more than you should. Read and understand the 3 areas of costs. When you buy your next trade show display Create a purchase. The money you save could be put towards other aspects of boosting your trade show display. Or you maysmile and place it in your pocket.
