Engagement Heatmaps are a visualization tool that allow for the analysis of user interaction on a webpage, such as a trade show website. They provide insights into where users are clicking, scrolling, and hovering on a webpage, helping trade show exhibitors understand attendee behavior and optimize their design for improved engagement at their trade shows. Engagement Heatmaps show which areas of a webpage are receiving the most attention and can also reveal patterns in user behavior during a trade show. By using engagement heatmaps, trade show owners can make data-driven decisions to enhance the attendee experience and increase conversions at their trade shows.