Digital Handouts are electronic versions of informational materials, such as brochures, product catalogs, whitepapers, or presentations, that are distributed to attendees via digital platforms. These handouts replace traditional printed materials and are typically shared through QR codes, email, mobile apps, or virtual booths in hybrid or virtual trade show settings.
Digital handouts offer several advantages, including cost efficiency, environmental sustainability, and ease of access. They allow exhibitors to provide detailed and interactive content, such as embedded videos or clickable links, enhancing attendee engagement. Additionally, they enable organizers and exhibitors to track downloads and interactions for data-driven insights into attendee preferences and interests. By leveraging digital handouts, trade shows can modernize their approach to information sharing while aligning with eco-conscious practices.