Sustainability is the practice of using resources in a manner that meets present needs without compromising the ability of future generations to meet their own needs. Sustainability encompasses a balance among environmental health, social equity, and economic vitality, forming a triad referred to as the three pillars: environment, society, and economy.

Sustainability in trade shows involves integrating these dimensions to minimize environmental impact, promote fair labor, and community engagement, ensuring long-term economic viability.

Trade shows that prioritize sustainability implement resource-efficient strategies such as reducing waste, using renewable materials, and optimizing energy use. Sustainable trade show practices include fostering inclusivity, supporting local economies, and ensuring transparent supply chains. Exhibitors and organizers pursue certifications or adhere to standards that measure environmental and social performance. The adoption of sustainability in trade shows not only reduces ecological footprints but enhances brand reputation and stakeholder trust by demonstrating a commitment to responsible stewardship and intergenerational equity.