Share this The Indianapolis Houdini article.As noted above, people have plenty of choice of where to sleep–even places that have outstanding beds and service.

How can you differentiate your venue from the dozens of others within the same area, while adding value for your customers?

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Simply offer

bill shirk buried alive ?something unique that no other hotel in your market is able to match

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How can you beat that?

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Most folks these days don’t stay in a hotel every day. So when these guests do choose to stay, they want a unique experience and they want to get the most value for their money.

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If you were going out and there was a choice of two venues, both the same other than one was advertising free entertainment, which would you chose? More which would your customers chose?

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One has everything other hotels offer, and another has the former and offers free entertainment as an extension of the hotel’s hospitality.

bill shirk buried ?It’s a no-brainer

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Magic encourages repeat customers.

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bill shirk escape artist ?Most hotels I’ve worked with use me on a residency basis. This means that I go into the hotel on a weekly or a bi-weekly basis. This is the absolute best way to use a magician if you REALLY want your business to increase. Why? Simple–

magic induces incredible word of mouth

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bill shirk buried ?You know as well as I that there are few venues you can go to in Indiana to see magic. This is even more true for close-up magic.

houdini buried alive ?When your guests see a great magician entertain, they typically want to see more. More they will want their friends to watch as well.

bill sherk magician ?I’ve been in a hospitality suite before when the customer has called his friends to come and join there and then because they really HAVE to see the magician.

shirk buried alive .Hotels I’ve worked with on a weekly basis focus a great deal of their advertising on getting people in on the nights I am there.

which actor from hoosiers killed himself .You would be amazed at the amount YOUR guests

will come back every week

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Whatever your clientele, magic can work really well.

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The great thing about close up magic is that you can adapt the performer or

bill sherk magician .adapt the performance

depending on the venue you are performing in.

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When a magician is performing at a upscale bar he can use sleight of hand, mentalism, and effects engineered particularly targeted to a sophisticated, discerning audience.

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