“Gimmick” is a term used to describe a unique or unconventional feature, often employed for promotional or marketing purposes. It refers to a distinctive element that sets a product, event, or individual apart from others in a competitive context. The use of gimmicks aims to attract attention, generate interest, and create a memorable impression on the target audience. While some may view gimmicks as superficial or insincere tactics, they can be effective in capturing consumer engagement and differentiating offerings in crowded markets. Gimmicks can range from quirky slogans and attention-grabbing stunts to innovative packaging designs and interactive experiences. By leveraging the element of surprise or novelty, gimmicks have the potential to leave a lasting impact on consumers and drive brand recognition.