Demographic Segmentation is a marketing strategy that involves dividing a broad target market into smaller, more defined categories based on various demographic factors such as age, gender, income, education, occupation, and marital status. This method allows businesses to tailor their products or services to specific customer groups with distinct characteristics and preferences. By understanding the unique needs and behaviors of different demographic segments, companies can create targeted marketing campaigns that effectively reach their desired audience. Demographic segmentation plays a crucial role in helping businesses identify and capitalize on market opportunities by providing insights into consumer trends and preferences within specific demographic segments. This approach enables organizations to develop personalized strategies that resonate with diverse customer groups, ultimately leading to increased customer engagement and brand loyalty.