A virtual tradeshow is an online gathering that connects exhibitors and purchasers in a virtual exhibition hall. The characteristics of a virtual tradeshow are listed below.

• Virtual exhibit booths: Businesses use a personalized virtual exhibit space with pictures, videos and papers to highlight their goods and services. These booths are open for virtual attendees to peruse.
• Networking: Text, voice, and video chat services allow attendees and exhibitors to communicate. One-on-one video sessions can be planned on certain platforms.
• Presentations and workshops: Video conferencing systems are used to deliver panels, keynote addresses, product demonstrations, and educational sessions.
• Gamification: To keep guests interested, virtual tradeshows use gamified features including leaderboards, scavenger hunts, and competitions.
• Live support: Using live chat and messaging, organizers, exhibitors, and sponsors can interact with guests.
• Analytics: The virtual platform can be used to collect information and insights about the behavior and participation of attendees.

The increased reach and accessibility of virtual tradeshows over in-person trade exhibitions is a major advantage.