Hybrid events combine the elements of in-person interaction and digital connectivity, offering a blend of physical and virtual components to create an engaging experience. These events allow participants in various locations to interact simultaneously, breaking geographical boundaries while maintaining the human touch of traditional gatherings. They utilize advanced technology – such as live streaming, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) – to facilitate real-time communication, content sharing, networking, and data collection. Hybrid events are versatile, catering to diverse audience needs and preferences; they can range from conferences, trade shows, product launches to educational sessions. They present opportunities for increased reach, accessibility, participation flexibility and cost-effectiveness compared to solely physical events. The rise of hybrid events is reshaping the landscape of meetings and event management industry by establishing a new norm that values inclusivity, innovation and adaptability.