Naming Rights Deals are agreements in which a company or organization pays for the privilege of having its name attached to a specific venue, event, or property for a specified period. These deals often involve large sums of money and can range from sports stadiums and concert halls to university buildings and public spaces. Companies enter into these contracts as a form of marketing and brand visibility, aiming to increase their exposure and reach a wider audience. Naming Rights Deals have become prevalent in modern sponsorship practices, shaping the landscape of commercial partnerships across various industries. The impact of these agreements goes beyond mere branding, influencing the perception of both the sponsor and the entity being named, creating lasting associations in the minds of consumers.