Lead Retrieval Functionality refers to the tools and processes used by exhibitors to capture, organize, and access attendee information efficiently during the event. This functionality allows exhibitors to collect data from attendees’ badges, typically encoded with QR codes, barcodes, or RFID chips, which contain registration details such as contact information, job titles, and company names. The captured data is then stored digitally for immediate or post-event follow-up.
Lead retrieval systems often include handheld scanners or mobile apps that enable exhibitors to scan badges quickly and add notes or categorize leads on the spot. Advanced features may integrate with CRM platforms, allowing seamless data transfer for streamlined lead management and follow-up. By providing real-time access to attendee data and enabling lead qualification, lead retrieval functionality helps exhibitors prioritize high-quality leads, measure booth performance, and maximize their return on investment (ROI) from trade show participation.