Top Tips When Choosing A Trade Show Entertainer

You already know you should promote your business at a trade show. The trade show magician is one of the best ways to stop traffic, convey your message, build brand awareness, enhance your presence in the marketplace, and drive a higher return on investment.

Since the inception of trade fairs, beginning with Eddie Tullock, great trade show magicians have worked well.

Trade show magic has been—and still is—a popular trade show attraction. The reason is simple: most people are fascinated by and captivated by magic and mentalism. Though magic is more popular than ever in 2024, thanks to TV shows like Fool Us, people rarely get the opportunity to see it done live, to see it done well, and to see it done by a professional.

The phrase “done well” and the word “professional” would be the key. Some men and women can sing a tune or three—just like some men and women will perform a trick or three. To have the ability to know a hundred tricks, to master 10 or 20 tricks, and to eat, drink, breathe, and live magical entertainment is another issue entirely.

The presenter has got to be exceptional.

If you wish to request the assistance of a trade show magician or exhibit mentalist who will help you kindle a murmur about your trade show booth across the trade show floor wall-to-wall, draw audiences, communicate your sales message, and cultivate top-shelf leads, then get a presenter is necessary.

Here are five tips when assessing the trade show talent:

An expert is someone who earns their living.

A semi-expert is employed at another company and earns cash. An amateur does it on the side.

You would not hire somebody who assembles and designs trade show booths to design your trade show booth.

Can you use a company that ships items to transfer your booth, or would you employ a business that specializes in that area?

You would not use someone who likes to create videos for pleasure to come up with your video. Do you do anything with respect to the person who’s currently representing your exhibit?

The trade show magician may be the first thing attendees see in your booth. She or he is the spokesperson for the show. Be sure the trade show magician is an expert because they have an established history of functioning trade shows.

The gift may work with other events, such as seminars or meetings, but they must have expertise in displays. To put it differently, you would like a professional — a professional who makes his living working for customers.

As in the illustration of sending business, a display builder or videographer, you would like to engage the services of a specialist.

Checking a site is helpful in discovering the degree of expertise.

When seeing the to-see, should their claims be backed up by the video and in case a candidate has completed over a couple trade shows regarding the degree of pedigree?

A few questions are: Perhaps they worked for comparable-sized businesses? Can he or she reliably attract large audiences, or is it only during the “huge giveaway?” Is a marketing message woven into the demonstration? Can they have a means to distinguish the qualified attendees from the unqualified attendees?

I will inspect the movie and find out whether the firms represented in the movie supply a testimonial regarding the effectiveness of utilizing this ability—that leads me to the review or customers’ comments web page.

Showing many logos signifies nothing unless you’ve got the reviews to back them up. Ask whether the gift has comments or references that one can determine whether they are real remarks. Examine the remarks to find out whether the company is out of business.

What were the displays? Are they little shows close to where global or national shows reside, or are they? I’ve worked several times at trade shows in over five states for major businesses. It is an important factor. Many trade shows appeal to a global audience, and the presenter needs to understand how to interact correctly with varied groups and habits.

What is the Client Repeat Speed?

I’ve been working on trade shows, and roughly 85 percent of my clients book me again annually. Anyone can do the job for a business, but see whether the ability has worked for the same customers.

The Presenter Ought to Be Self-Contained

A trade show magician will be in a prime position to be self-contained. By self-indulgent, the gift ought to be able to supply an audio system, stand, and podium. True, some businesses prefer to provide a desk that suits the appearance of their display and will offer a system to the magician or thoughts reader. A professional will be able not to use a huge footprint and likewise to supply her or his working area.

There has to be a magician’s demonstration to produce your sales script and generate sense. A trade show magician knows how to create a seamless script, seek advice from you, and send it for any corrections or enhancements.

See if they deliver the customization of this script or if you need to mention it when talking to a magician. That will provide you with an idea as to their degree of experience. There may or may not be a customization fee.

Appearance and Demo

Can the gift dress? Business casual is the look at trade shows. If you see images of this magician operating a trade show in a high-falutin tuxedo or any other ridiculous “get-up,” just proceed.

Ask which sort of impacts the magician will make and how they are going to tie into messages or your theme. Unless you’re having the magician play in a theater-style display – one having a massive stage and seats for attendees, the great majority of mind or magic reading demonstrations at trade shows are of that up close vein. To put it differently, the attendees are near the talent. Other trappings, along with large mirrors and boxes, come across as hackneyed.

A demonstration should last two times an hour and be roughly 9 to 11 minutes long. Once the display floor is occupied, the presenter ought to be happy to work on displays.

PR, a Mix of Both

You have to learn whether you would like your representatives in sales to be able to draw in a crowd (public relations) or offer you quality prospects that can transmute into earnings, heightening your ROI.