As a trade show magician, I was honored to represent Eberl Claims Service at the 2019 PLRB Claims Conference at the Indiana Convention Center at 100 S Capitol Ave, Indianapolis, IN 46225.

I love performing magic for skeptics because the magic hits harder. In the following video, there is a lady determined to show the world that magic isn’t real.

The arms-folded skeptic had picked a card and signed it. Instead of returning the card to the deck, she grabbed the deck from my hands, turned her back to me, and put her card into the deck before turning back around.

The video below starts right after the above. You’ll see the lady grab the pack again, and though there are a few methods for divining a card lost in this way, I wasn’t prepared to handle the situation, so I managed it.

study by Trade Show Network News, live presentations using entertainment are the most effective attention-getting technique in the trade show environment. Combined, live presentations (magicians, comedy skits, caricature artists) rank 1st in ratings with regard to company and product identification, beating even product demos.

Of the choices in live entertainment, including magicians, caricature artists, contests/drawings, and comics, magicians lead the pack in both company identification and product identification.