Interactive Maps are digital mapping tools that allow attendees and exhibitors to navigate event spaces, locate booths, and access detailed information about exhibitors, amenities, and activities in a user-friendly and dynamic way. These maps are typically accessible through mobile apps, websites, or QR codes and offer features such as real-time updates, search functionality, and personalized navigation.
Interactive maps enhance the attendee experience by providing efficient wayfinding, enabling users to filter locations based on interests (e.g., specific trade show booths or services), and offering accessibility options like wheelchair-friendly routes. For organizers, these maps provide valuable insights through analytics on attendee behavior, such as foot traffic patterns and dwell times. Trade show exhibitors can also benefit by embedding branding elements, links to profiles, or promotional materials directly within the map. By replacing static printed maps with interactive digital solutions, trade shows improve engagement, reduce environmental impact, and streamline event management.