Virtual Event Analytics is the science of analyzing, interpreting, and leveraging data generated from online events or meetings to enhance business decisions, marketing strategies, and user experience. It provides comprehensive insights into participant behavior, engagement metrics, event performance, content effectiveness, and lead generation opportunities. Virtual Event Analytics employs a range of techniques such as data mining, predictive modeling, artificial intelligence (AI), machine learning (ML), and statistical analysis to extract valuable information from large datasets. By offering an in-depth understanding of attendee interactions and preferences within virtual spaces, it equips organizations with actionable intelligence that can drive event success and maximize ROI. Its relevance has grown manifold in the era of remote work and digital conferences, making it an integral component of modern event management and digital marketing ecosystems.