Gamification is the application of game-design elements and principles in non-game contexts to engage and motivate people. Gamification uses points, badges, leaderboards, and rewards to enhance user engagement and drive desired behaviors. Gamification has been shown to improve user engagement,

Leaderboard Systems are digital or physical ranking displays used to track and showcase the performance of participants in various activities, such as games, challenges, or engagement metrics, during the event. These systems rank attendees or participants based on predefined criteria,

Prize Redemption Mechanics refer to the systems and processes that enable attendees to claim prizes they have won through contests, games, or promotional activities at exhibitor booths. These mechanics are designed to streamline the prize distribution process, enhance attendee engagement,

Interactive Challenges are engaging, activity-based experiences designed to captivate trade show attendees, encourage participation, and promote deeper interaction with a brand, product, or service. These challenges often incorporate gamification elements, such as competitions, puzzles, scavenger hunts, trivia, or skill-based tasks,

AR/VR Game Integration refers to the incorporation of augmented reality (AR) and virtual reality (VR) technologies into interactive gaming experiences designed to engage trade show attendees, enhance booth traffic, and create memorable brand interactions. These games leverage AR to overlay

Participation Incentives are rewards or benefits offered to attendees to encourage specific actions, such as visiting a booth, engaging with a product demonstration, attending a session, or providing feedback. These incentives aim to increase attendee engagement, create memorable interactions, and