Online Event Marketing is the strategic promotion of events using digital platforms to reach and engage target audiences. Leveraging various online channels such as social media, email marketing, and websites, this form of marketing aims to increase event awareness, drive registrations, and enhance attendee experience. By utilizing data analytics and targeted messaging, organizers can tailor their promotional efforts to specific demographics, interests, and behaviors. Online Event Marketing encompasses the use of virtual event technologies, live streaming capabilities, and interactive content to create immersive experiences for remote participants. It also involves optimizing SEO strategies to boost event visibility and maximize online engagement. This dynamic approach enables organizers to adapt quickly to changing trends and audience preferences in the ever-evolving digital landscape.