Augmented Reality (AR) Overlays are digital elements, such as 3D models, animations, videos, or text, superimposed onto the physical environment through AR-enabled devices like smartphones, tablets, or AR glasses. These overlays enhance the real-world experience by providing interactive and immersive content that engages attendees and showcases products or services in innovative ways.
In trade shows, AR overlays can be used to reveal hidden product details, demonstrate functionality through exploded views or animations, and provide floating annotations or interactive guides. They allow attendees to visualize complex concepts or large-scale items that may not be physically present at the booth. For example, a visitor can scan a QR code to see a life-sized 3D model of a product appear in their surroundings or interact with branded content. These overlays not only captivate attention but also offer personalized and memorable experiences, making them a powerful tool for boosting engagement and brand recall in competitive event environments.