24 Ways to Promote A Virtual Event | To Do List
Ways of Promoting An Event Online
Virtual events are ideal for reaching broad audiences in different time zones or who live in parts of the world where it would be inconvenient or costly to travel. There are no worries about arbitrary weather conditions (heat waves, blizzards) disrupting your event.
Virtual events are becoming more and more popular in today's world because because a virtual event offers a low cost, high-impact solution for many organizations with limited budgets.
Marketing a virtual event can be difficult, but with the right tips you can easily promote and grow an audience. These tips can help you boost your exposure and get people talking.
Here are 24 tricks for promoting your event effectively so it generates enough interest and capture the attention of attendees before and during the event.
If you’re looking for a way to reach the broadest possible audience, a virtual magician might be just the marketing tool for you. Virtual events allow speakers and attendees from around the world to meet and interact online.
When you plan a virtual event, it is important to promote it in a way that will generate enough interest. Luckily, there are many options for promoting your event online and offline. Here are a few ways to effectively promote your virtual events so they attend the attention of attendees before and during the event.
How to Market Virtual Events
With technology advancing at a rapid rate, the old ways of marketing events are quickly becoming obsolete. The event industry has adapted with new forms of digital marketing that fit the modern business models. Here are some tips to help you market your virtual event for success!
How to Increase Virtual Event Attendance
Virtual events have been growing in popularity with consumers and businesses alike due to their many benefits including saving money and time while reaching consumers without much effort or cost involved.
Virtual advertising gives businesses the opportunity to market their products and services online without physically setting foot in a marketing campaign. Virtual advertising allows businesses to advertise their products and services online from anywhere in the world without having to market across man-made borders or even markets which may be too far away to market in person.
1. Invest in high-quality webcam and lighting.
2. Create a dedicated landing page for the event and upload your videos and other content on there as well as an RSVP link.
3. Once the event info is uploaded to your website, send out an email blast via your CRM (like MailChimp or MailShake) to all your subscribers announcing when the virtual event will be held and what you’ll be covering during that time period.
4. Make sure to update this page over time with any additional information such as speaker bios, links to relevant articles and so on, so that people who view the page after the event is over can still get a sense of what you’ve got going on.
5. Add a clear, easy call-to-action inviting visitors to RSVP to the event via a simple link.
6. In addition to the call-to-action, state precisely what the prospective attendee will receive after submitting the RSVP.
7. Perform regular social media outreach to your followers and tweet about your upcoming event multiple times over the period leading up to the event (this serves as a reminder that your virtual event is coming up and also helps you build up hype).
8. Post regular updates to your company blog as the event approaches.
9. Try to get the word out about your event via other social media outlets like Facebook, Pinterest, Twitter, and Instagram, which can be helpful in drawing new fans to your page.
10. Post links to those blog posts and updates on other relevant sites where you think they’d be of interest (such as popular business-related forums or relevant Linkedin groups).
11. Use Google Alerts or a similar service to keep track of what people are saying about you online, so you can address any issues or misconceptions right away and try to turn negative comments around by offering real value in return.
12. Make sure to follow up with everyone who RSVPs for the event to thank them and encourage them to share a link to your landing page with others, and provide them with any recommendations you have for attendees.
13. Give away a valuable prize during the event such as an electronic gadget or a free course on an interesting subject that relates to your products or services (and be sure to mention this in Step 6).
14. Encourage attendees to participate in the live discussion by posing questions for the speakers and/or asking questions of other participants at specified times during the event (just be sure it’s okay with those you’re inviting if you do this).
15. Try to get other virtual speakers on-board as guest speakers, so they can add depth and insight into their fields. Such speakers will likely draw some of their own fans to the event.
16. Submit articles for guest blog posts as a way of promoting yourself, especially if you’re covering an industry that other people don’t talk about much.
17. Consider holding regular virtual events in the future where you invite other industry leaders who are experts in your field to share their advice or experiences with your target audience.
18. Add the event to your event listing on Eventbrite so you can attract more traffic and press coverage.
19. Send out a survey to attendees after the event is over asking for feedback on what you’re doing well, where you could improve, and what they’d like to see at the next virtual event.
20. Use Slideshare to share your virtual event presentation.
21. Create a Facebook Group for your virtual event where you can interact with other attendees and speakers at the event.
22. Promote your virtual event by sending out an email blast to all of your subscribers announcing the upcoming virtual event, and asking them to RSVP (again, using the link, Step 5).
23. Create a social media campaign with unique hashtags as well as posts related to what you want people to know about your brand or upcoming event. Use social media, email, blog posts, and other forms of online marketing to create awareness and excitement in advance of the event.
24. Consider hosting live chats on Facebook Live or other platforms where you can answer questions from potential attendees.
Where to Market Virtual Events
You can market your virtual event through digital media such as websites, mobile applications, social media platforms, video clips and more. The benefits of virtual events are limitless since they allow you to advertise your products and services through an online medium that can reach individuals worldwide.
Virtual marketing and advertising are beginning to take over the market more and more. So it’s important to market your products and services online in various “places” such as:
Your website
Online directories
Social media platforms like Youtube, Facebook, Twitter, Instagram
Virtual advertising can help businesses in many ways such as saving money on traditional forms of advertising such as newspapers, magazines, and even television. With virtual advertising you can research competitors online or through social media platforms to gain valuable information about your competition—and your competition’s audience. This can help you score big in the marketplace against your competitors.
Virtual marketing allows you to advertise your products and services in an environment that has no physical boundaries or limitations. That means you can reach a larger audience because you can advertise online with little or no effort and cost involved.
Virtual advertising is also useful for companies looking to expand sales beyond the borders of a certain country, state, or city without having to market in multiple places at once. There is little or no need for onsite organization since virtual advertising is handled from your computer screen only so you don’t have to worry about manning office staff. This saves time and money.
If you’ve never tried to promote a virtual event before, it can be tough to know where to start. Even if you implement just a few of the above tips, you’ve got a great start.
Now is the time to take advantage of these low-cost opportunities by implementing a virtual event strategy into your marketing plan.
The internet has made it easy to host virtual events. You can use video conferencing software, webinars, and live streaming sites like Facebook Live or Periscope to do so. There are lots of ways to promote your event too!
Ready to put on a successful virtual event? Check out our blog post 10 fun ideas for virtual events that will get people interested in what you're offering at your next digital marketing campaign.
